Privacy policy

Last updated: June 3, 2026

Purepeak ("we", "us", "our") operates purepeak.com.au and related services ("Services"). This Privacy Policy explains how we collect, use, and disclose your personal information. Purepeak is powered by Shopify. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact details — name, address, billing/shipping address, phone number, email address.
  • Financial information — payment card details, transaction history, payment confirmation.
  • Account information — username, password, preferences and settings.
  • Transaction information — items viewed, added to cart, purchased, returned or exchanged.
  • Communications — information you provide when contacting customer support.
  • Device and usage information — IP address, browser type, device identifiers, and how you interact with our Services.

2. How We Collect Personal Information

  • Directly from you when you create an account, make a purchase, or contact us.
  • Automatically through our website via cookies and similar technologies.
  • From service providers and partners who assist in delivering the Services.

3. How We Use Your Personal Information

  • To process and fulfil your orders, including shipping and handling returns.
  • To manage your account and provide customer support.
  • To send transactional communications (order confirmations, shipping updates).
  • To send marketing and promotional emails (you may opt out at any time).
  • To detect and prevent fraud and ensure platform security.
  • To comply with applicable legal obligations.

4. How We Disclose Personal Information

We may disclose your personal information to:

  • Shopify and other service providers that operate on our behalf (payment processing, fulfilment, data analytics, cloud storage).
  • Business and marketing partners for advertising purposes, where permitted by law.
  • Affiliates and entities within our corporate group.
  • Regulatory or law enforcement bodies when required by law.
  • Successors in connection with a merger, acquisition, or sale of assets.

5. Our Relationship with Shopify

Our Services are hosted on Shopify. Information you submit is shared with Shopify and may be processed outside Australia. Shopify acts as a data processor on our behalf and is separately responsible for personal information processed through its platform. For more information, visit: https://www.shopify.com/legal/privacy

6. Cookies

We use cookies and similar tracking technologies to improve your experience on our website, analyse traffic, and deliver relevant advertising. You may manage cookie preferences through your browser settings, though disabling cookies may affect site functionality.

7. Data Security and Retention

We implement reasonable technical and organisational measures to protect your personal information. However, no transmission over the internet is completely secure. We retain personal information for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required by law.

8. Your Rights

Subject to applicable Australian privacy law, you may have the right to:

  • Access personal information we hold about you.
  • Request correction of inaccurate personal information.
  • Request deletion of your personal information (subject to legal obligations).
  • Opt out of direct marketing communications at any time.

To exercise any of these rights, please contact us at the details below.

9. Children

Our Services are not directed at children under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. International Transfers

Your personal information may be transferred to, stored in, and processed in countries outside Australia, including through Shopify's global infrastructure. We take steps to ensure adequate protections are in place for such transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified by updating the 'Last updated' date on this page. Continued use of our Services after changes are posted constitutes your acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: hello@purepeak.com.au
  • Address: 10-20 Gwynne Street, Cremorne, VIC, 3121